Disney Business Behind the Magic Tour:

Update: The Disney Tour is currently sold out. If you are interested in being placed on a waiting list, please send an email to AnneMarie ( ).

Sunday, October 23, 1:00pm -4:00pm  ($99 per person)

Learning 2016 and The Disney Institute have teamed up to bring you an exclusive Business Behind the Magic Tour.   You will have the unforgettable opportunity to go behind-the-scenes and experience time-tested Disney business philosophies at one of the leading business operations in the world firsthand.   This 3-hour tour features the five core principles taught by Disney Institute and shows how they come to life each day at the Walt Disney World® Resort for Cast Members and Guests. You will explore the following locations:

Textile Services: Visit a state-of-the-art laundry facility, one of the largest in the world, to see how committed, responsible, inspiring leaders are able to motivate a team to achieve amazing results. (Highlights from Disney’s Approach to Leadership Excellence and Creativity & Innovation)

Epcot® Cast Services: Experience the “Backstage” area from a Cast Member perspective. See how the Walt Disney World® Resort creates a supportive environment for the Cast Members as they prepare to go on stage. Discover the important role backstage areas play in creating a caring environment. (Highlights from Disney’s Approach to Selection, Training & Engagement and Creativity & Innovation)

Main Street, U.S.A.®: Take a stroll through this turn-of-the-century walkway to better understand how we strive to exceed the expectations of our Guests. Discover a tool that helps go beyond standard demographics to meet the needs, wants, stereotypes, and emotions of Guests with innovative products & services. (Highlights from Disney’s Approach to Quality Service, Brand Loyalty and Creativity & Innovation)

The “Utilidor” System: Journey beneath the Magic Kingdom® Park to visit support systems designed to improve the experiences of Cast Members and Guests alike. Discover how we use simple tools to engage and empower Cast Members to create lasting customer relationships that drive repeat business and brand loyalty. (Highlights from Disney’s Approach to Brand Loyalty and Creativity & Innovation)

This tour is specially priced at $99 per person, and payment will be required prior to the event (we will contact you several weeks before the event to collect payment).  The bus will leave Coronado Springs promptly at 1:00pm and return by 4:00pm.  

This tour is limited to only the first 50 participants, and you must be a registered attendee. (If there are any spaces available closer to the event, we will open these up to guests of attendees.)